ELIZABETH HARDING
The Wilmington Florist
Photographer: Heartbeat Branding Co
By fusing over a decade of experience in the floral industry with years of experience in horticulture, and garden design; I have a unique eye to work with elements in both interior and exterior settings to bring alive beautiful, cohesive works of art. The Wilmington Florist is my ode to a place I hold dear to my heart, and have found to be endlessly inspiring. It serves as my vessel to bring alive your vision and make the magic happen.
Photographer: The Jenna Carroll Collective
MY APPROACH TO FLORALS
My natural designs are inspired by the inimitable ways that nature expresses itself and are a modern take on timeless garden-style arrangements.
HOW IT ALL BLOOMED
My business was born in the fall of 2022 after nearly a decade working in floral shops and event-focused studios. At the time, I was working full-time in a traditional flower shop but felt increasingly frustrated by the lack of creative control and the constant tug between daily walk-in orders and the weddings I really wanted to focus on. I also didn’t see many floral businesses in Wilmington, DE focused solely on weddings & event production, and I recognized a real need for someone like me to hone in on that expertise I’ve built over the years. Wilmington has so many stunning venues, and it’s even a destination wedding spot for some, so the demand was definitely there.
I realized I wanted to concentrate more intentionally on weddings and events while still offering designer’s choice local deliveries. I also knew I needed a quieter, more focused space to do that well. That’s when I decided to launch my own business out of a private studio, allowing me to create in a peaceful environment and prioritize what I do best.
I actually fell into the floral world back in high school when I got a job with a large wedding company. While I wasn’t designing as much as I wanted at first, I did get some chances to design occasionally. Most of my time was spent processing flowers, loading vans, cleaning inventory, and setting up events. That behind-the-scenes work gave me an essential foundation and a deep understanding of the logistics and discipline required to pull off wedding florals at a high level.
I’m still here because this is the work I love and I deeply value customer satisfaction. I’ve been lucky to grow quickly in the area as a trusted floral professional with several preferred vendor partnerships.
Photographer: Madison Neumann Photography
Common Questions
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We don’t have a minimum. While most of our full-service weddings fall in the $6–10k range, we’re always happy to create a custom package that fits your needs- whether that’s just a bridal bouquet and a small arch piece, or something more expansive. Let us know what you’re envisioning, and we’ll go from there!
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Yes! We are a full-service floral studio, which means we handle the complete set-up of your event florals and return after the event to break everything down. We’ll also collect any rented items and ensure all installations are cleaned up so you don’t have to worry about a thing.
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To get started, simply fill out the inquiry form on our website. Once I receive your submission, I’ll be in touch to schedule a phone consultation where we’ll chat through your vision and needs. From there, I’ll create a custom proposal and estimate- completely free of charge.
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We’re a private design studio based in North Wilmington, Delaware. While we don’t have a traditional storefront, our focus is on event production rather than everyday floral needs. This allows us to fully dedicate our time and creativity to weddings and special events throughout the region.
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Yes, we offer local delivery — arrangements are the designer's choice, made in a vase, and include a handwritten card. You can order online anytime.
Begin Your Floral Journey Here
What sets me apart is my experience. I’ve spent half my life in this industry, seen trends come and go, and bring a calm, confident approach to every event. My goal is to create designs that truly resonate with every client.